The Google Ads platform updates its App to help advertisers monitor performance and manage their campaigns from mobile devices.
With mobile devices becoming more and more embedded in different aspects of our daily lives, it is inevitable that they will end up becoming another tool for PPC advertisers. Especially as a new way to manage their campaigns.
New features for the Google Ads mobile app
The new mobile version of Google Ads will bring 3 new features that will bring it closer to the experience of managing campaigns from the desktop version:
1. Real-time search trends
Keeping up to date with new consumer demands allows us to have our business strategy attentive to new opportunities.
Now the Google Ads mobile App will allow us to know the popular queries associated with individual search trends at a glance.
For example, if we are looking to expand our number of potential customers with our hand-painted canvas bag business, the new search trends option can inform us of a rising trend for "Marvel canvas bags". Based on this data, we could create new campaigns specifically for this type of bags or directly, create a new line of bags focused on Marvel artwork.
Google also gives us the option to offer recommendations if it finds a suitable search trend to optimize our campaign. Let's remember that this is not the first time that Google takes a step forward to take control of our accounts, as we already saw in its "Automatic Recommendations" option.
2. Create campaigns from mobile devices
As expected, advertisers will no longer rely solely on desktop devices to create new Google Ads campaigns.
To start, we will only have to select the "+" symbol located in the lower right part of the screen. Once inside, we will be able to select the type of campaign we want to create, its location, text, extensions, etc.
3. Improved performance reports
In addition to being able to launch our new campaigns, with the new update of the Google Ads App, advertisers will have access to a better context of our campaign statistics. In this way, we will have a better idea of what is working in our campaigns to continue adjusting our Ads strategy later on.
For example, if we make any changes to our campaigns that affect performance, such as changing our bidding strategy, we will be able to use the App to monitor changes in the performance of our campaigns.
All of these new features are now available in the mobile version of Google Ads for all advertisers on the platform.
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And once again, see you in the next post.
JOS (without the E)