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20 Jun, 2017

4 things you must check to understand how good (or bad) your CTR is.

"woman saying that CTR is bad"
20 Jun, 2017

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4 things you must check to understand how good or bad your CTR is.

"woman saying that CTR is bad"

4 things you must check to understand how good or bad your CTR is. Click Through Rate… A key metric, sure, but CTR in which position? Because a CTR of 5% in position 1 is bullshit but, a CTR of 5% in position 4 is super good. First, how...

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Our Top 3 PPC Metrics

Our Top 3 PPC Metrics Although it may seem a no-brainer, KPIs are bound to your business goals. Always. So, to clarify, they are not a factor of the PPC campaigns performance.  If your business’ goal is sales, or leads, or whatever, that’s the true and only KPI for...

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09 May, 2017

Our Top 3 PPC Metrics

09 May, 2017

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The New Google AdWords Exact Match

"The new adwords exact match"

The New Google AdWords Exact Match If you’re like me and have a business that you advertise online, there’s a good chance that you take advantage of Google AdWords. One popular option for Google AdWords that many people choose to use is exact match keywords — which allows us...

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02 May, 2017

The New Google AdWords Exact Match

02 May, 2017

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20 Apr, 2017

8 reasons to focus on PPC while doing great in SEO

"ALBERT EINSTEIN SAYING MONEY=SEO+PPC"
20 Apr, 2017

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8 Reasons To Focus On Paid Search Marketing With Successful SEO

"ALBERT EINSTEIN SAYING MONEY=SEO+PPC"

8 Reasons To Focus On Paid Search Marketing With Successful SEO You rank number one for a high priority keyword in your organic results. Congratulations! But you could be doing even better if you also showed in paid ads. A  Google research indicates that a number one ranking keyword...

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Is Paid Search Inbound or Outbound Marketing?

"Snow White's step mother asking herself if paid search is inbound or outbound"

Is Paid Search Inbound or Outbound? If you’re plugged into the digital marketing world today like I am, you’ve probably heard two common terms: inbound and outbound marketing.   While I believe both are effective strategies for bringing in new leads to your business, the two tactics differ both...

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11 Apr, 2017

Is Paid Search Inbound or Outbound?

"Snow White's step mother asking herself if paid search is inbound or outbound"
11 Apr, 2017

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