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11 Apr, 2017

Is Paid Search Inbound or Outbound?

"Snow White's step mother asking herself if paid search is inbound or outbound"
11 Apr, 2017

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05 Apr, 2017

Should you let Google optimize your campaigns?

"Walter White saying: No, Google, Thanks but I do it for me!!
05 Apr, 2017

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Should you let Google Optimize your AdWords Campaigns?

"Walter White saying: No, Google, Thanks but I do it for me!!

Should you let Google Optimize your AdWords Campaigns? Advertising your business for the very first time can be quite daunting. It should be as close to perfect as possible, as proper advertising heavily influences your business and it costs money. Regardless of how impeccably you set up your advertisements,...

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28 Mar, 2017

The New AdWords Interface

"woman on the phone talking about the new google adwords interface"
28 Mar, 2017

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The New Face of Google AdWords

"woman on the phone talking about the new google adwords interface"

The New Face of Google AdWords Unlike the search algorithm, which seems to change just when you’ve designed the perfect SEO strategy, complete with killer content and the savviest, most targeted keywords (we’re looking at you, Panda and Penguin), the Google AdWords platform has held steady with relatively few changes for over...

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Leveraging Google AdWords: Device Bid Modifiers

"multi channel funnel"

Leveraging Google AdWords: Device Bid Modifiers Recent changes to device and bid modifiers in Google AdWords allow for more manipulation and choices than ever before. Google promised us that more modification options would become available in the Google AdWord environment, and it continues to deliver on that promise. The...

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Moving from “Converted Clicks” to “Conversions” in March, Now What?

"Conversions vs. Converted Clicks image"

Moving from “Converted Clicks” to “Conversions” in March, Now What? Google has announced, that from March this year advertisers will no longer find ‘converted clicks’ column in AdWords reporting. Since September 2016, Google already stopped letting advertisers use ‘converted clicks. ‘ Finally, the 15 years old metric is going...

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10 Reasons Why You Should Be Bidding on Your Own Brand Name

"People online bidding"

10 Reasons Why You Should Be Bidding on Your Own Brand Name If you’re running paid search advertising campaigns to promote your business, one smart move to make is bidding on your own brand name. By bidding on your own brand name, you can ensure that you’re visible to...

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Bing introduces Automated Imports to sync ad copies from AdWords

"AdWords and Bing logos"

Bing introduces Automated Imports to sync ad copies from AdWords following a set schedule Bing has already offered an excellent way to expand PPC advertising reach. For a long period, an advertiser has been able to run same ads on Google Adwords and Bing adCenter platforms simultaneously. Porting Adwords...

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Easy Guide on Google Customer Match

"Google Customer Match picture"

Easy Guide on Google Customer Match Google Customer Match is a much-used remarketing format in the PPC retargeting platform. This retargeting format offers an enhanced interface to target potential customers. Previously it was unavailable in Google PPC platform to re-targeting distinct audiences, but Customer Match (CM) has opened the...

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