11 Apr, 2017
05 Apr, 2017
05 Apr, 2017
Should you let Google Optimize your AdWords Campaigns?
05 Apr, 2017
Should you let Google Optimize your AdWords Campaigns? Advertising your business for the very first time can be quite daunting. It should be as close to perfect as possible, as proper advertising heavily influences your business and it costs money. Regardless of how impeccably you set up your advertisements,...
Read more28 Mar, 2017
28 Mar, 2017
The New Face of Google AdWords
28 Mar, 2017
The New Face of Google AdWords Unlike the search algorithm, which seems to change just when you’ve designed the perfect SEO strategy, complete with killer content and the savviest, most targeted keywords (we’re looking at you, Panda and Penguin), the Google AdWords platform has held steady with relatively few changes for over...
Read more20 Mar, 2017
Leveraging Google AdWords: Device Bid Modifiers
20 Mar, 2017
Leveraging Google AdWords: Device Bid Modifiers Recent changes to device and bid modifiers in Google AdWords allow for more manipulation and choices than ever before. Google promised us that more modification options would become available in the Google AdWord environment, and it continues to deliver on that promise. The...
Read more07 Mar, 2017
Moving from “Converted Clicks” to “Conversions” in March, Now What?
07 Mar, 2017
Moving from “Converted Clicks” to “Conversions” in March, Now What? Google has announced, that from March this year advertisers will no longer find ‘converted clicks’ column in AdWords reporting. Since September 2016, Google already stopped letting advertisers use ‘converted clicks. ‘ Finally, the 15 years old metric is going...
Read more07 Mar, 2017
10 Reasons Why You Should Be Bidding on Your Own Brand Name
07 Mar, 2017
10 Reasons Why You Should Be Bidding on Your Own Brand Name If you’re running paid search advertising campaigns to promote your business, one smart move to make is bidding on your own brand name. By bidding on your own brand name, you can ensure that you’re visible to...
Read more28 Feb, 2017
Bing introduces Automated Imports to sync ad copies from AdWords
28 Feb, 2017
Bing introduces Automated Imports to sync ad copies from AdWords following a set schedule Bing has already offered an excellent way to expand PPC advertising reach. For a long period, an advertiser has been able to run same ads on Google Adwords and Bing adCenter platforms simultaneously. Porting Adwords...
Read more20 Feb, 2017
Easy Guide on Google Customer Match
20 Feb, 2017
Easy Guide on Google Customer Match Google Customer Match is a much-used remarketing format in the PPC retargeting platform. This retargeting format offers an enhanced interface to target potential customers. Previously it was unavailable in Google PPC platform to re-targeting distinct audiences, but Customer Match (CM) has opened the...
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