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20 Feb, 2017

Easy Guide on Customer Match

"Google Customer Match"
20 Feb, 2017

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Google AdWords Quality Score Explained

"Quality Score formula"

Google AdWords Quality Score Explained Your Google AdWords Quality Score is a measure of the quality of your AdWords campaigns. When calculating your Quality Score, Google takes several factors into account, including the ads themselves, as well as your keywords and landing pages. Improving your Quality Score is important...

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How AdRank impacts your Cost-Per-Click rate and position in the SERP

"AdRank formula"

How Does AdRank Work? The desire to be number one is ubiquitous. It is also the essential problem Google has tried to solve with the introduction of AdRank. In any given keyword search, there are normally hundreds of millions of websites that want to rank at the top. Human...

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Google Expanded Text Ads Dateline Jan 31st

"Google Expanded Text Ads"

Google Expanded Text Ads are here! Google brought one of the biggest changes in AdWords in July 2016. Traditional AdWords text ads are going to be replaced with expanded text ads, which will appear with double headlines and long description message. In Google’s words: “Expanded text ads are the...

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Why we created Quarizmi to make people Happy

"Enrique Aguilera, CEO of Quarizmi AdTech"

Why we created Quarizmi to make people Happy Quarizmi is not a normal startup. And we are not regular entrepreneurs. We are not the expected twentysomething founders. We are experienced professionals that have the eager to change the world and want to create a big family to do so....

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“Learn Python! It’s sooo cool or, How I fell in love with Python

"Cup showing a Love Python symbol on it"

“Learn Python! It’s soooooo cool” used to say my colleagues studying Machine Learning at the university. Back then, I used to program in R or Matlab to do my experiments on Data Analysis. And to tell the truth, I was happy enough. Thinking about learning a new programming language sounded...

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Why should your applicants think you are so special?

"A yellow umbrella among black ones"

Why should your applicants think you are so special? Of course, you know your start-up is “special”, and sure it is. But, it is just you and your closer circle of people who consider it that way. What about the rest of the universe? The outer space? Why should your...

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26 Nov, 2016

A baby can over-perform the most powerful computers.

"A baby playing with a laptop"
26 Nov, 2016

An Introduction to “classification algorithms” Nowadays, computers have become an essential part of our life. Different applications emerge every day to allow us to overcome problems we thought indecipherable. Problems of utmost relevance in fields like cryptography, bioinformatics, computational engineering… We must not forget computers are nothing but high-speed calculators. They can...

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Look how different we are. But in the end, we are all alike!

"Two posters about the values at Quarizmi"

One of the ideas that defines the Quarizmi team better is that we are all different, and we are all alike. This might sound like a contradiction, ALL DIFFERENT and ALL ALIKE, but it is not. Both ideas are complementary. Yin and Yang. Alpha and Omega. In fact, we look...

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Remote working: no more feeling guilty for loving your work.

"Remote landscape"

I’ve been working in an office for the past 17 years. I’ve been commuting almost two hours every day. If you make the numbers, in 17 years I spent nearly a whole year going and coming back from work. I’ve had three kids throughout this period. And ever since...

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