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4 things you must check to understand how good or bad your CTR is.

"woman saying that CTR is bad"

4 things you must check to understand how good or bad your CTR is. Click Through Rate… A key metric, sure, but CTR in which position? Because a CTR of 5% in position 1 is bullshit but, a CTR of 5% in position 4 is super good. First, how...

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Our Top 3 PPC Metrics

Our Top 3 PPC Metrics Although it may seem a no-brainer, KPIs are bound to your business goals. Always. So, to clarify, they are not a factor of the PPC campaigns performance.  If your business’ goal is sales, or leads, or whatever, that’s the true and only KPI for...

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Is Paid Search Inbound or Outbound Marketing?

"Snow White's step mother asking herself if paid search is inbound or outbound"

Is Paid Search Inbound or Outbound? If you’re plugged into the digital marketing world today like I am, you’ve probably heard two common terms: inbound and outbound marketing.   While I believe both are effective strategies for bringing in new leads to your business, the two tactics differ both...

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The New Face of Google AdWords

"woman on the phone talking about the new google adwords interface"

The New Face of Google AdWords Unlike the search algorithm, which seems to change just when you’ve designed the perfect SEO strategy, complete with killer content and the savviest, most targeted keywords (we’re looking at you, Panda and Penguin), the Google AdWords platform has held steady with relatively few changes for over...

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Bing introduces Automated Imports to sync ad copies from AdWords

"AdWords and Bing logos"

Bing introduces Automated Imports to sync ad copies from AdWords following a set schedule Bing has already offered an excellent way to expand PPC advertising reach. For a long period, an advertiser has been able to run same ads on Google Adwords and Bing adCenter platforms simultaneously. Porting Adwords...

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How AdRank impacts your Cost-Per-Click rate and position in the SERP

"AdRank formula"

How Does AdRank Work? The desire to be number one is ubiquitous. It is also the essential problem Google has tried to solve with the introduction of AdRank. In any given keyword search, there are normally hundreds of millions of websites that want to rank at the top. Human...

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Google Expanded Text Ads Dateline Jan 31st

"Google Expanded Text Ads"

Google Expanded Text Ads are here! Google brought one of the biggest changes in AdWords in July 2016. Traditional AdWords text ads are going to be replaced with expanded text ads, which will appear with double headlines and long description message. In Google’s words: “Expanded text ads are the...

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