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4 things you must check to understand how good or bad your CTR is.

"woman saying that CTR is bad"

4 things you must check to understand how good or bad your CTR is. Click Through Rate… A key metric, sure, but CTR in which position? Because a CTR of 5% in position 1 is bullshit but, a CTR of 5% in position 4 is super good. First, how...

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Our Top 3 PPC Metrics

Our Top 3 PPC Metrics Although it may seem a no-brainer, KPIs are bound to your business goals. Always. So, to clarify, they are not a factor of the PPC campaigns performance.  If your business’ goal is sales, or leads, or whatever, that’s the true and only KPI for...

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Leveraging Google AdWords: Device Bid Modifiers

"multi channel funnel"

Leveraging Google AdWords: Device Bid Modifiers Recent changes to device and bid modifiers in Google AdWords allow for more manipulation and choices than ever before. Google promised us that more modification options would become available in the Google AdWord environment, and it continues to deliver on that promise. The...

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10 Reasons Why You Should Be Bidding on Your Own Brand Name

"People online bidding"

10 Reasons Why You Should Be Bidding on Your Own Brand Name If you’re running paid search advertising campaigns to promote your business, one smart move to make is bidding on your own brand name. By bidding on your own brand name, you can ensure that you’re visible to...

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Easy Guide on Google Customer Match

"Google Customer Match picture"

Easy Guide on Google Customer Match Google Customer Match is a much-used remarketing format in the PPC retargeting platform. This retargeting format offers an enhanced interface to target potential customers. Previously it was unavailable in Google PPC platform to re-targeting distinct audiences, but Customer Match (CM) has opened the...

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