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BERT or how Google understands better!

  The internet is full of articles online about this news, but we wanted to update you on this nonetheless. In this article, we’ll take a quick look at what BERT is and point you to several resources that’ll give you a broader understanding of what BERT does. Welcome,...

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4 things you must check to understand how good or bad your CTR is.

"woman saying that CTR is bad"

4 things you must check to understand how good or bad your CTR is. Click Through Rate… A key metric, sure, but CTR in which position? Because a CTR of 5% in position 1 is bullshit but, a CTR of 5% in position 4 is super good. First, how...

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Our Top 3 PPC Metrics

Our Top 3 PPC Metrics Although it may seem a no-brainer, KPIs are bound to your business goals. Always. So, to clarify, they are not a factor of the PPC campaigns performance.  If your business’ goal is sales, or leads, or whatever, that’s the true and only KPI for...

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The New Google AdWords Exact Match

"The new adwords exact match"

The New Google AdWords Exact Match If you’re like me and have a business that you advertise online, there’s a good chance that you take advantage of Google AdWords. One popular option for Google AdWords that many people choose to use is exact match keywords — which allows us...

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8 Reasons To Focus On Paid Search Marketing With Successful SEO

"ALBERT EINSTEIN SAYING MONEY=SEO+PPC"

8 Reasons To Focus On Paid Search Marketing With Successful SEO You rank number one for a high priority keyword in your organic results. Congratulations! But you could be doing even better if you also showed in paid ads. A  Google research indicates that a number one ranking keyword...

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Should you let Google Optimize your AdWords Campaigns?

"Walter White saying: No, Google, Thanks but I do it for me!!

Should you let Google Optimize your AdWords Campaigns? Advertising your business for the very first time can be quite daunting. It should be as close to perfect as possible, as proper advertising heavily influences your business and it costs money. Regardless of how impeccably you set up your advertisements,...

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Moving from “Converted Clicks” to “Conversions” in March, Now What?

"Conversions vs. Converted Clicks image"

Moving from “Converted Clicks” to “Conversions” in March, Now What? Google has announced, that from March this year advertisers will no longer find ‘converted clicks’ column in AdWords reporting. Since September 2016, Google already stopped letting advertisers use ‘converted clicks. ‘ Finally, the 15 years old metric is going...

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Google AdWords Quality Score Explained

"Quality Score formula"

Google AdWords Quality Score Explained Your Google AdWords Quality Score is a measure of the quality of your AdWords campaigns. When calculating your Quality Score, Google takes several factors into account, including the ads themselves, as well as your keywords and landing pages. Improving your Quality Score is important...

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26 Nov, 2016

A baby can over-perform the most powerful computers.

"A baby playing with a laptop"
26 Nov, 2016

An Introduction to “classification algorithms” Nowadays, computers have become an essential part of our life. Different applications emerge every day to allow us to overcome problems we thought indecipherable. Problems of utmost relevance in fields like cryptography, bioinformatics, computational engineering… We must not forget computers are nothing but high-speed calculators. They can...

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