PPC
Our PPC content will help you plan, manage and evaluate your PPC campaigns in order to get better results. Articles ranging from how to get valid keywords in paid search campaigns or PPC automation to how to get the highest return on your investment in Google Ads.
3 new features in Google Ads App
The new features of the Google Ads Mobile App are adapted to the growing trend of mobile device usage, bringing it closer to the desktop version. Read MoreIncreased accessibility for Google Ads Customer Match
Google Ads opens access to the use of Customer Match for almost all advertisers on its Ads platform. Let's see what requirements must be met to make use of all its features. Read MoreWhat to expect for Black Friday and Cyber Monday 2021
Black Friday and Cyber Monday 2021 are here! We take a look at some of the most important facts to see what we can expect to find this year. Read MoreGoogle Ads Automation: Optimizing Long-Tail for Business Growth
Jon Pey, CTO of Quarizmi AdTech, discusses the Long-Tail concept showing the advantages of using it based on real data of his own and what is the Long-Tail approach that sets Quarizmi apart. Read MoreGoogle Bowling Tool avoids suspension due to 3 Strikes Policy
Google announces a new tool that will help Ads advertisers avoid account suspension for ads that violate its advertising policies. Read More
New Google Policies against climate change deniers
Google will prevent Ads and YouTube advertisers from publishing and monetizing content that challenges the scientific consensus on climate change. Read More7 so-called 'PPC best practices' and 1 good one!
We Paid Search professionals are often tempted to apply supposed best practices floating around to our PPC campaigns, but all too often, the cure is often worse than the disease. Read MoreNew budget reports in Google Ads
Google is going to introduce a new budget report to help us monitor our monthly ROI. Or so they say. To find out what it is and how it affects you, keep on reading. Read MoreGoodbye to the Last Click attribution model in Google Ads
Google Ads Last Click attribution model is dead. From now on, the data-driven attribution model will become the default option. Read MoreHow to fix the 12 most common Google Ads rejections
The rejection of one of your Google Ads ads can become a setback in your advertising strategy. Let's see how we can solve it! Read MoreGoogle combines Smart Display and Standard Display Campaigns
The new Display campaigns in Google Ads will offer the combined options of Smart Display and Standard Display campaigns. Read More
