Our PPC content will help you plan, manage and evaluate your PPC campaigns in order to get better results. Articles ranging from how to get valid keywords in paid search campaigns or PPC automation to how to get the highest return on your investment in Google Ads.

9 tricks to succeed with your Google Ads Christmas Campaigns

We show you 9 tricks for your PPC ads with Google Ads to increase your competitiveness and results this holiday sales season. Read More
PPC | 11 mins

3 new features in Google Ads App

The new features of the Google Ads Mobile App are adapted to the growing trend of mobile device usage, bringing it closer to the desktop version. Read More
PPC | 3 mins

Increased accessibility for Google Ads Customer Match

Google Ads opens access to the use of Customer Match for almost all advertisers on its Ads platform. Let's see what requirements must be met to make use of all its features. Read More
PPC | 3 mins

What to expect for Black Friday and Cyber Monday 2021

Black Friday and Cyber Monday 2021 are here! We take a look at some of the most important facts to see what we can expect to find this year. Read More
PPC | 7 mins

Google Ads Automation: Optimizing Long-Tail for Business Growth

Jon Pey, CTO of Quarizmi AdTech, discusses the Long-Tail concept showing the advantages of using it based on real data of his own and what is the Long-Tail approach that sets Quarizmi apart. Read More
PPC | 1 min

Google Bowling Tool avoids suspension due to 3 Strikes Policy

Google announces a new tool that will help Ads advertisers avoid account suspension for ads that violate its advertising policies. Read More
PPC | 3 mins

New Google Policies against climate change deniers

Google will prevent Ads and YouTube advertisers from publishing and monetizing content that challenges the scientific consensus on climate change. Read More
PPC | 3 mins

7 so-called 'PPC best practices' and 1 good one!

We Paid Search professionals are often tempted to apply supposed best practices floating around to our PPC campaigns, but all too often, the cure is often worse than the disease. Read More
PPC | 8 mins

New budget reports in Google Ads

Google is going to introduce a new budget report to help us monitor our monthly ROI. Or so they say. To find out what it is and how it affects you, keep on reading. Read More
PPC | 3 mins

Goodbye to the Last Click attribution model in Google Ads

Google Ads Last Click attribution model is dead. From now on, the data-driven attribution model will become the default option. Read More
PPC | 5 mins

How to fix the 12 most common Google Ads rejections 

The rejection of one of your Google Ads ads can become a setback in your advertising strategy. Let's see how we can solve it! Read More
PPC | 13 mins

Google combines Smart Display and Standard Display Campaigns

The new Display campaigns in Google Ads will offer the combined options of Smart Display and Standard Display campaigns. Read More
PPC | 4 mins