Surely today, no one would be surprised to learn that approximately 58% of searches on Google are derived from mobile devices, more than double that of desktop.
On the other hand, when we talk about online sales, the numbers on desktop are more than 40% higher than on mobile phones and tablets.
And here the behavior of the users has a lot to say, depending on the source device.
Normally, mobile search is used to expand information before buying a product or to buy items that do not exceed a certain amount of money. Therefore, mobile search is a critical part of the customer's buying journey… especially considering that this is where most of our ads will be seen from.
Well, the Potential Customer Form Extensions are designed precisely to take advantage of this last point.