Is Paid Search Inbound or Outbound?
The Basics of Outbound Marketing vs. Inbound Marketing
The Benefits of Inbound vs. Outbound Marketing
Geared toward cultural preference for on-demand consumption: We live in an on-demand world. Consumers watch TV online and order delivery meals from restaurants. Because of this shift to on-demand media consumption, inbound marketing has become a more appealing marketing tactic than outbound. The first company to focus on inbound marketing, HubSpot, noticed the fact that outbound marketing tactics (like direct mailings and television ads) were turning people off. They, thus, shifted their focus to a new ideology, which they dubbed “inbound marketing.” This ideology recognized the pervasive cultural behavioral changes and figured out how to take advantage of them as marketing opportunities.
More affordable: Inbound marketing is a more affordable marketing strategy than outbound marketing. And, not only is inbound marketing an affordable option, it also pays off: a study by Demand Metric showed that inbound marketing generates three times more leads than outbound marketing while costing 62 percent less.
More Visible: A drawback of outbound marketing efforts is that they are often blocked by ad-blockers, even on mobile devices. In fact, mobile ad-blocking has grown by 90 percent year after year. Inbound efforts are a way to get a company out in front of consumer’s eyes without worrying that technology will remove them.
More valuable: Inbound marketing efforts aren’t just promotional. They add value to the world in terms of content and knowledge.
Is PPC Advertising Inbound or Outbound?
Shown to the right consumers at the right time, presenting a direct solution to a query that’s been posed and helping move the searcher further into the buyer’s journey.
How to Use PPC Ads to an Inbound Effect
Answer People’s Questions
Move Customers Down the Sales Funnel
Shawn has worked in the marketing field for many years. He stays current with the latest SEO keyword strategies, which change often and loves writing about it.