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4 things you must check to understand how good or bad your CTR is.

"woman saying that CTR is bad"

4 things you must check to understand how good or bad your CTR is. Click Through Rate… A key metric, sure, but CTR in which position? Because a CTR of 5% in position 1 is bullshit but, a CTR of 5% in position 4 is super good. First, how...

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Google AdWords Quality Score Explained

"Quality Score formula"

Google AdWords Quality Score Explained Your Google AdWords Quality Score is a measure of the quality of your AdWords campaigns. When calculating your Quality Score, Google takes several factors into account, including the ads themselves, as well as your keywords and landing pages. Improving your Quality Score is important...

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Google Expanded Text Ads Dateline Jan 31st

"Google Expanded Text Ads"

Google Expanded Text Ads are here! Google brought one of the biggest changes in AdWords in July 2016. Traditional AdWords text ads are going to be replaced with expanded text ads, which will appear with double headlines and long description message. In Google’s words: “Expanded text ads are the...

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