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The New Google AdWords Exact Match

"The new adwords exact match"

The New Google AdWords Exact Match If you’re like me and have a business that you advertise online, there’s a good chance that you take advantage of Google AdWords. One popular option for Google AdWords that many people choose to use is exact match keywords — which allows us...

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8 Reasons To Focus On Paid Search Marketing With Successful SEO

"ALBERT EINSTEIN SAYING MONEY=SEO+PPC"

8 Reasons To Focus On Paid Search Marketing With Successful SEO You rank number one for a high priority keyword in your organic results. Congratulations! But you could be doing even better if you also showed in paid ads. A  Google research indicates that a number one ranking keyword...

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Is Paid Search Inbound or Outbound Marketing?

"Snow White's step mother asking herself if paid search is inbound or outbound"

Is Paid Search Inbound or Outbound? If you’re plugged into the digital marketing world today like I am, you’ve probably heard two common terms: inbound and outbound marketing.   While I believe both are effective strategies for bringing in new leads to your business, the two tactics differ both...

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Should you let Google Optimize your AdWords Campaigns?

"Walter White saying: No, Google, Thanks but I do it for me!!

Should you let Google Optimize your AdWords Campaigns? Advertising your business for the very first time can be quite daunting. It should be as close to perfect as possible, as proper advertising heavily influences your business and it costs money. Regardless of how impeccably you set up your advertisements,...

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The New Face of Google AdWords

"woman on the phone talking about the new google adwords interface"

The New Face of Google AdWords Unlike the search algorithm, which seems to change just when you’ve designed the perfect SEO strategy, complete with killer content and the savviest, most targeted keywords (we’re looking at you, Panda and Penguin), the Google AdWords platform has held steady with relatively few changes for over...

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Leveraging Google AdWords: Device Bid Modifiers

"multi channel funnel"

Leveraging Google AdWords: Device Bid Modifiers Recent changes to device and bid modifiers in Google AdWords allow for more manipulation and choices than ever before. Google promised us that more modification options would become available in the Google AdWord environment, and it continues to deliver on that promise. The...

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Moving from “Converted Clicks” to “Conversions” in March, Now What?

"Conversions vs. Converted Clicks image"

Moving from “Converted Clicks” to “Conversions” in March, Now What? Google has announced, that from March this year advertisers will no longer find ‘converted clicks’ column in AdWords reporting. Since September 2016, Google already stopped letting advertisers use ‘converted clicks. ‘ Finally, the 15 years old metric is going...

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10 Reasons Why You Should Be Bidding on Your Own Brand Name

"People online bidding"

10 Reasons Why You Should Be Bidding on Your Own Brand Name If you’re running paid search advertising campaigns to promote your business, one smart move to make is bidding on your own brand name. By bidding on your own brand name, you can ensure that you’re visible to...

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Bing introduces Automated Imports to sync ad copies from AdWords

"AdWords and Bing logos"

Bing introduces Automated Imports to sync ad copies from AdWords following a set schedule Bing has already offered an excellent way to expand PPC advertising reach. For a long period, an advertiser has been able to run same ads on Google Adwords and Bing adCenter platforms simultaneously. Porting Adwords...

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Google AdWords Quality Score Explained

"Quality Score formula"

Google AdWords Quality Score Explained Your Google AdWords Quality Score is a measure of the quality of your AdWords campaigns. When calculating your Quality Score, Google takes several factors into account, including the ads themselves, as well as your keywords and landing pages. Improving your Quality Score is important...

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