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Is Paid Search Inbound or Outbound Marketing?

"Snow White's step mother asking herself if paid search is inbound or outbound"

Is Paid Search Inbound or Outbound? If you’re plugged into the digital marketing world today like I am, you’ve probably heard two common terms: inbound and outbound marketing.   While I believe both are effective strategies for bringing in new leads to your business, the two tactics differ both...

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