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8 Reasons To Focus On Paid Search Marketing With Successful SEO

"ALBERT EINSTEIN SAYING MONEY=SEO+PPC"

8 Reasons To Focus On Paid Search Marketing With Successful SEO You rank number one for a high priority keyword in your organic results. Congratulations! But you could be doing even better if you also showed in paid ads. A  Google research indicates that a number one ranking keyword...

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Is Paid Search Inbound or Outbound Marketing?

"Snow White's step mother asking herself if paid search is inbound or outbound"

Is Paid Search Inbound or Outbound? If you’re plugged into the digital marketing world today like I am, you’ve probably heard two common terms: inbound and outbound marketing.   While I believe both are effective strategies for bringing in new leads to your business, the two tactics differ both...

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Easy Guide on Google Customer Match

"Google Customer Match picture"

Easy Guide on Google Customer Match Google Customer Match is a much-used remarketing format in the PPC retargeting platform. This retargeting format offers an enhanced interface to target potential customers. Previously it was unavailable in Google PPC platform to re-targeting distinct audiences, but Customer Match (CM) has opened the...

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