Our tools, incorporated in a series of methodologies within the e-Kep
platform,
take advantage of various complex mathematical processes.
Among these tools, we find
algorithms
based on artificial intelligence whose objective is to “learn” and recreate the writing style that a real
user uses when
doing a Google search. In addition, they use various natural language processing techniques, so our
technology considers
different grammar and contextual rules to establish the relationship between keywords and the correct type
of Ad.
This is a pillar upon which our technologies work, creating Google Ads campaigns featuring all the
possible
combinations of searches and therefore expanding the potential reach of the ads exponentially.
It is
very
interesting to see how our various tools interact and produce synergy that undoubtedly constitutes most of
the value
added by Quarizmi, helping our clients achieve their objectives.