Our tools, incorporated in a series of methodologies within the e-Kep platform,
take advantage of various complex mathematical processes.
Among these tools, we find algorithms based on artificial intelligence whose objective is to “learn” and recreate the writing style that a real user uses when doing a Google search. In addition, they use various natural language processing techniques, so our technology considers different grammar and contextual rules to establish the relationship between keywords and the correct type of Ad.
This is a pillar upon which our technologies work, creating Google Ads campaigns featuring all the possible combinations of searches and therefore expanding the potential reach of the ads exponentially.
It is very interesting to see how our various tools interact and produce synergy that undoubtedly constitutes most of the value added by Quarizmi, helping our clients achieve their objectives.