Being the motor of an ads campaign, the selection of new keywords requires an enormous investment of time and effort. You need to do it right from the beginning, but you also need to do it continuously.

The good news is that we will do it all for you!

Google says that 15% of daily searches are completely new, because users change their behavior every day. Therefore, if we want successful campaigns, our keywords must also change continuously.

Another important point to remember is that Google Ads is an open market. This means that the way the competition bids on keywords, and especially the choice of keywords they bid on, will affect your performance.

With all this in mind, it is not only choosing an excellent selection of keywords that match your ads, but also finding out which ones generate the best opportunity. For this, Quarizmi’s team continuously generates thousands of new keywords relevant to your content and attracts the quality traffic you are looking for.

By predicting the CTR and the ROI, we only bid on keywords with a high chance of success, focusing on the Long-Tail keywords to offer the lowest CPC and the highest CTR.

Although a good focus on keywords is essential, it will not do any good if they do not direct users to a quality Ad. If you are looking to maximize clicks, you cannot write just any text.

For your campaign to be a success, you need to go through an Ad creation process that involves creating various combinations of headlines, texts, links, and URLs, all related to relevant keywords. The problem with that process is that it is quite demanding and once you have done it you probably will not revise it, meaning you are constantly losing conversion opportunities

To address this, we focus the technology developed by our R&D team on the automatic management of this process.

Once the objectives of the campaign have been established, we will begin generating relevant ads for each keyword, combining thousands of headlines, descriptions, and URLs for visible results from day one. Our automated tools will allow the generation of relevant ads for each keyword through big data. That way, we work to lower CPCs, raise CTRs, and grow your ROI.

To ensure consistent quality results, our Ads are revised every time new keywords are added, eliminating those that do not work properly or, on the contrary, incorporating new keywords into those providing the expected results.

Finding an effective bidding technique can seem simple when the campaign has a dozen keywords, but what about it when there are thousands of variables?

At Quarizmi, we offer a bidding approach that adapts: our own algorithm sets bids directly when it outperforms, and defers to Google Smart Bidding when that's the better option.

We supervise dozens of indicators for each keyword so our technology can analyze the massive amount of compiled data together. This leads to an effective decision-making process for adapting the bidding strategy automatically when it is needed.

By using our algorithms to learn and grow every second, we offer dynamic and adapted bidding strategies for each keyword, changing them almost in real time, thus lowering the CPC without any Client intervention.

In summary, we guarantee dynamic control of the bidding strategies in real time to find those that will maximize the ROI of your campaign.