Although a good focus on keywords is essential, it will not do any good if they do not
direct users to a quality Ad. If you are looking to maximize clicks, you cannot write just any text.
campaign to be a success, you need to go through an Ad creation process that involves creating various combinations of
headlines, texts, links, and URLs, all related to relevant keywords. The problem with that process is that it is quite
demanding and once you have done it you probably will not revise it, meaning you are constantly losing conversion
To address this, we focus the technology developed by our R&D team on
the automatic management of this process.
Once the objectives of the campaign have been
established, we will begin generating relevant ads for each keyword, combining thousands of headlines, descriptions, and
URLs for visible results from day one. Our automated tools will allow the generation of relevant ads for each keyword
through big data. That way, we guarantee lower CPCs, higher CTRs, and a greater ROI.
To ensure consistent
quality results, our Ads are revised every time new keywords are added, eliminating those that do not work properly or,
on the contrary, incorporating new keywords into those providing the expected results.